MARKETING PORTFOLIO

Providing strategic leadership to build impactful marketing initiatives, elevate brand presence, and align cross-functional efforts to achieve organizational goals. Along with managing an agency, contractors, and annual marketing budget.

Specializing in creating and executing data-driven campaigns that generate high-quality leads, nurture customer relationships, and drive measurable pipeline growth. Managing lead gen, email marketing campaigns and the IELA website.

Manage and cultivate 5 client accounts, shaping targeted marketing plans, go-to-market strategies, company branding and budgets. Drive expanded brand reach through social media management, optimized paid ads, and influencer partnerships. Craft and collaborate on marketing, event materials and sales enablement materials.

Utilized market research to optimize Microsoft's 'It’s In Our Nature' campaign, crafted social media copy for PhRMA, supported Nike Basketball with social listening tools, and provided market research and recommendations for new business.

Led company marketing, managed six interns, and implemented campaigns, resulting in increased exposure and successful integration of HubSpot Marketing.

Leveraged social media analytics to develop and present a communications plan to the Executive Board, and designed promotional materials, contributing to increased donations and successful rebranding.

Developed MNB's branding and marketing collateral, organized events, and managed social media, increasing Instagram followers by 40%.